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LAB 111 / The Blog

BEHIND THE MOMENT.

Athlete stories. Ideas worth building. The moments that become something more.

Sports Updates

How Trading Cards Became a Fundraising Tool for Youth Sports

Trading cards have always been keepsakes. For a young athlete, seeing yourself on a real card — your name, your number, your photo — is a moment families want to hold onto. That's what makes custom athlete trading cards different from the usual fundraising fare: they're not something families feel obligated to buy, they're something they actually want. Own the MomentThat insight is behind Lab 111's Own the Moment program. Instead of selling wrapping paper or candy bars, teams fundraise with...

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Behind the Design: Making an Athlete's First Trading Card

An athlete's first trading card should feel like the real thing. Getting there is a process, and every step matters — from the moment the photo is taken to the moment the card lands in someone's hand. From photo to printIt starts with photography. A strong card needs a strong image: good light, a clean background, and a pose that captures how the athlete actually plays. From there, layout takes over — name, number, team, and season arranged so the design frames the athlete instead of...

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What a Brand Actually Is (and Isn't)

Ask most people what a brand is and they'll point to a logo. The logo matters, but it's only one piece of something much bigger. A brand is how people experience a business across every touchpoint — the website they land on, the emails they receive, the way the phone gets answered, the packaging in their hands. More than a markThat's why a beautiful logo on top of an inconsistent experience doesn't hold up. If your visuals, voice, and service all say different things, people notice the gap —...

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