01
Brand direction
Clarifies the story, look, and message behind the athlete.
Athlete branding agency
Build a Brand That Can Move With You
Brand direction, content, merch, and custom trading cards that turn attention into an owned platform.
Britain Hart — 5x BKFC Strawweight Champion · Athlete-owned cards, real moments
Direction
Your name gets attention. Your brand gives it direction.
An athlete brand should not start and end with one good season, one viral clip, or one sponsorship conversation. It should give fans, partners, and future opportunities a clear picture of who you are, what you stand for, and what they can support.
Lab 111 Sports is an athlete branding agency built to turn those moments into an owned platform. We combine brand direction, content, merchandise, custom trading cards, and launch planning so athletes can move with purpose—from concept to reality.
Book a Free Strategy Call to talk through your next move.
The asset system
Build the assets that make an athlete brand useful
A personal brand is not just a logo or a social profile. It is a connected system that helps an athlete show up consistently and give attention somewhere meaningful to go.
02
Photography and video
Creates content for current opportunities and future use.
Photography and video03
Custom trading cards
Give supporters a collectible tied to the athlete’s moment.
Custom trading cards04
Merchandise and promotional materials
Create recognition and a direct fan connection.
Merchandise and promotional materials05
Launch and campaign planning
Brings the right pieces together at the right time.
06
Start with the opportunity
We do not begin by pushing a package. We begin by asking what opportunity is in front of you—and how we can help you make the most of it.
NIL
NIL: build with the opportunity, not the hype
Name, image, and likeness opportunities have made athlete branding a more immediate business question for college athletes. One 2026 industry analysis projects the NIL market to exceed $2.5 billion by the end of 2026 and reports that 68% of NIL deals pay under $1,000; it also describes student-athlete content as generating a higher engagement rate than traditional influencer content in its dataset. Launchpoint’s NIL market analysis is a useful signal that the opportunity is not limited to headline-making deals.
For many athletes, the practical question is not “How do I land the biggest deal?” It is “What can I build now that makes the next opportunity easier to recognize, present, and activate?” That may mean better brand assets, a content library, a collectible product, merch, or a campaign built around a real milestone.
Compliance note: Lab 111 can help with the creative and brand-building side of that work. NIL rules, school policies, conference requirements, and contracts can change, so athletes should confirm their individual eligibility and agreement requirements with the appropriate school, program, or qualified adviser before moving forward.
Source: launchpointhq.com — NIL marketing, name, image and likeness brand strategy
Monetization
A collectible can be part of an athlete’s monetization plan
Custom trading cards give an athlete a tangible way to extend a moment beyond the event. They can sit alongside content and merchandise as a fan-facing asset with a clear story behind it. Lab 111’s Verify Authenticity feature gives appropriate card programs an added way for supporters to verify their collectible.
This is not about chasing a generic product. It is about finding the right moment—a title, signing, debut, season, community appearance, or NIL opportunity—and building a card, content, and merchandise plan that feels like it belongs to the athlete.
Lab 111 Sports has worked around real athlete moments with Britain Hart, five-time BKFC Strawweight Champion; Jamie Driver, BKB Welterweight Champion; and Chelsiie Lovve, the first BKB Ring Girl with a trading card.
Concept mockups with placeholder names — [insert approved photo]
Process
The Lab 111 athlete-branding process
01
Identify the Moment
Define the opportunity: a season, NIL conversation, title fight, transfer, signing, graduation, launch, or community event.
02
Own the Moment
Build the right mix of identity, visual content, trading cards, merch, and campaign assets.
03
Extend the Moment
Give the athlete a foundation that can keep working after the post, event, or deal is over.
That is how a moment becomes something you can keep building on.
Next move
Build the next chapter with intention
You do not need a celebrity-size audience to start treating your brand like an asset. You need a clear opportunity and a creative partner who can help you make it real.
Phone/Text: 910-248-9636 · Email: info@lab111pro.com · Based in: Boynton Beach, FL
Let’s build the brand around the moment you are already creating.