We Start With the Opportunity.
A brand growth partner for the moment in front of you — based in Boynton Beach, built for what happens next.
Who we are
A brand growth partner for the moment in front of you.
Lab 111 is a branding agency in Boynton Beach built for the point where something important is about to happen.
Maybe it is a business ready to look as strong as the work behind it. A product idea ready to become real. An athlete building a name beyond the field or ring. An event that needs people talking before, during, and after. A youth program looking for a new way to rally support.
We do not begin by asking, “What service do you need?” We begin with a better question: What opportunity do you have—and how can we help you make the most of it?
From there, we bring together the strategy, creative production, products, content, experiences, and sports marketing support that give the opportunity a clearer shape and a longer life.
From Concept to Reality
From Concept to Reality.
A good idea does not become a strong brand just because it has a logo, a website, or a launch date. It becomes stronger when every piece is connected to the same purpose.
That is the work of Lab 111. We help turn ideas into a brand experience people can understand, trust, and remember. For some clients, that means clarifying the brand before anything gets made. For others, it means creating a website that makes the next step easier, a package that raises perceived value, content that keeps earning attention, or a live activation that brings the brand into the room.
We build around the full path: Strategy → Creation → Execution → Growth. The goal is not more deliverables. The goal is more useful momentum.
The framework
The Lab 111 way: Identify. Own. Extend.
Identify the Moment.
Every strong project begins with clarity. We look at the opportunity in front of you: what is happening, who needs to care, what action matters most, and what you want this moment to make possible next.
A launch, a championship, a brand refresh, a grand opening, a fundraiser, a new product, a fight card—these are not just dates. They are openings to build attention and create value.
Own the Moment.
Once the opportunity is clear, we build what it needs to show up with confidence. Depending on the project, that can include brand strategy and identity, website design, product development, packaging, branded merchandise, photography, video, social content, trading cards, promotional materials, or event activation.
The work should feel connected because it is. Every asset has a job: make the offer clearer, make the story stronger, make the next step easier, or give people another reason to engage.
Extend the Moment.
The launch is not the finish line. We look for ways to help the work keep creating value: reusable content, a stronger sales experience, merchandise, collectibles, lead paths, supporter engagement, follow-up offers, and a platform for the next opportunity.
That is what it means to Own the Moment. Build something that does not disappear when the moment is over.
Who we serve
Built for business, culture, and community.
Lab 111 brings an energetic, practical point of view to businesses, entrepreneurs, consumer-product brands, athletes, sports organizations, fight promotions, gyms, schools, youth programs, HBCUs, nonprofits, and event organizers.
We care about the business case behind the creative work. A website should build credibility and turn attention into action. Photo and video should earn attention and give you content that can be used again. Merch should create revenue, recognition, and promotion. Packaging should raise perceived value. An activation should create real connection, conversation, and momentum.
That is why our work can move between a product idea, a local brand, a sports story, and a live event without losing focus. The format changes. The opportunity-first mindset does not.
See the range of capabilities behind the work. Shop the Store · Industries we serve
Lab 111 Sports
A real point of view in sports.
Lab 111 Sports is a flagship division built for athletes, teams, gyms, fight promotions, youth programs, and sports organizations.
We help turn athletic momentum into brand-building opportunities through athlete branding, content, custom trading cards, collectibles, merchandise, and activations. Our interactive trading cards include a Verify Authenticity feature, giving supporters a more trusted way to connect with athlete-owned collectibles.
Leadership
Meet Genie Chanai.
Genie Chanai is Lab 111’s CEO and co-founder, bringing a branding-focused perspective to the work of turning opportunity into a clear, memorable, and usable brand experience.
Her leadership anchors the Lab 111 belief that good creative should be both exciting and strategic: built to catch attention, make the value easier to understand, and give clients something they can keep using as they grow.
Working together
What you can expect when you work with Lab 111.
A starting point that makes sense.
You do not have to arrive with a finished brief or a list of deliverables. Bring the opportunity, the challenge, the deadline, or the idea. We will help give it shape.
Straightforward collaboration.
You should understand what is being built, why it matters, and how the work connects to the next move. We keep the conversation clear and focused on the outcome.
Creative work with a job to do.
Every recommendation should connect to a purpose: build trust, sharpen the story, earn attention, help people act, create a new revenue or supporter path, or extend the life of the moment.
A foundation for what comes next.
The best projects create more than a launch-day impression. They leave you with a stronger brand system, usable assets, and a clearer direction for the opportunities ahead.
Boynton Beach
Rooted in Boynton Beach. Built for bigger moments.
Lab 111 is based in Boynton Beach, Florida, serving clients nationwide ready to turn an important moment into a lasting advantage.
If you have an idea, launch, event, athlete story, product, or organization at a turning point, let’s start with the opportunity—and build from there.
Phone/Text 910-248-9636 · info@lab111pro.com · Boynton Beach, FL