From Biology to Branding: Celebrating Genie Chanai, the Woman Behind the Magic of Lab 111

Today, we celebrate a true force of nature — Genie Chanai, the CEO and co-founder of Lab 111. She’s not just a branding expert, she’s a biologist, product developer, storyteller, and healer — all in one. And on her birthday, it’s only right we take a moment to honor the brilliant woman who turned pain into purpose and purpose into power.

Before Lab 111 ever existed, Genie was in the lab — literally. With a background in biology, she had a deep understanding of the human body and how the natural world could be used to protect and heal it. After losing her grandmother to breast cancer, Genie started her first company, Naturally Blessed, out of both grief and grit. She began formulating natural deodorants, house cleaners, sunscreens, and wellness products — not just because it was trendy, but because it was necessary.

From Lab Coat to Lab 111

Her mission was to help families avoid harmful chemicals while still having access to effective, beautiful products. Naturally Blessed gained traction, and Genie became known as a woman who could blend science, soul, and solutions. But she saw something deeper: people needed not just products — they needed platforms. They needed stories. They needed to brand naturally.

That’s when fate stepped in.

Enter Carter — a content creator, music producer, and founder of Creative Space Station and Decoded Media. Carter was building platforms for creatives, entertainers, and athletes to showcase their brands through video, design, and strategy. The two visionaries met, merged forces, and created Lab 111 — a full-service experiential branding company that blends product development, audio/visual content, brand activations, and storytelling into one powerhouse.

Warrior Shield: Science + Sports + Strategy

Warrior Shield

One of Genie’s most impactful innovations came in the form of Warrior Shield — a powerful CBD-infused salve formulated for pain relief and muscle recovery. Made with clean, therapeutic ingredients and grounded in her biological knowledge, Warrior Shield became a favorite among athletes.

But it was Carter who saw its full potential — and made the connection that would take Warrior Shield to the next level.

Through his connections in combat sports, Carter lead the pitching of Britain Hart, then 3x champion and now a five-time BKFC World Champion, known for her grit, power, and resilience. The partnership made perfect sense: Warrior Shield was designed to protect warriors, and Britain was the definition of one.

Together, they rebranded Warrior Shield around Britain Hart, making her not just a spokesperson, but the CEO. Now, Warrior Shield isn’t just a product — it’s a movement. With Britain as CEO, athletes all over the world are discovering a pain-relief solution created by someone who cares and for those who fight.

Building a Brand That Cares

At Lab 111, Genie leads with empathy, science, and strategy. From developing athlete-owned trading cards to producing high-impact brand visuals, Genie ensures everything she touches reflects authenticity and value. She’s not just building brands — she’s helping people step into their legacy, own their story, and create something that lasts.

Lab 111 is where natural meets digital, where health meets hype, and where strategy meets soul. Genie’s fingerprint is on every project — from the clean formulas in the lab to the visuals streaming on your screen.

Birthday Dinner with family

Celebrating a Legacy in the Making

Today, we don’t just celebrate Genie’s birthday. We celebrate her becoming — the girl who turned grief into innovation, the woman who turned science into storytelling, and the leader who continues to pour into others while creating her own path.

Happy Birthday, Genie Chanai — the visionary behind Warrior Shield, the heart of Lab 111, and the example of what happens when knowledge, compassion, and hustle collide.

Here’s to many more years of healing, branding, building, and breaking barriers — naturally.